This work of Rand Fishkin of Moz.com is seminal.
Martyn and I knew this stuff back in 1996 when the first version of the Hong Kong Visa Handbook was placed on the internet for free (at a time when HSBC still only had dial-up email accounts.)
We have been developing our websites and service offerings to this model for the last three years now, yet this is the first time I have ever seen anyone else articulate the strategy.
The question is…
If you are a business owner in Hong Kong (and now that you know how it all works) what are YOU going to do about it?